Non-communicable diseases (NCDs) kill 15 million people between the ages of 30 and 69, and over 86 per cent of these "premature" deaths occur in low- and middle-income countries.The economic impact, including loss of income by people harmed by NCDs, the costs of treatment, and the impacts on families threaten international development. Through regulation and fiscal reforms, countries can promote healthy diets, physical activity, and other initiatives reducing the prevalence and harms of NCDs.